Design

25 of the Best 404 Error Pages to Inspire You

25 of the Best 404 Error Pages
Written by Neil McHugh

Having an imaginative 404 Error Page won’t make your business a success, but success is in the detail. A creative 404 page is a great opportunity to make an impression to your visitors, turning a negative into a positive.

In an ideal world, you will want very few people ever seeing your 404 Error Page, but the reality is it will happen. An incorrect link posted on social media; someone references the wrong URL, a page changes or moves. There are many reasons why a visitor may see a 404; the key is to guide them back into your website and avoid them bouncing, unlikely to ever visit again.

What is a 404 Error

A 404 Error Page is an HTTP response that is served to users when a link or page they have requested on your website is not there. Standard 404 pages aren’t very helpful to the user but with a little imagination they can be. Google also recognise this and encourage some effort here to improve user experience.

6 Tips to Create a 404 Error Page

  1. Never blame the user for the Error
  2. Have a personable approach and help the user
  3. Ensure style and menu navigation remains uniform
  4. Include a search feature
  5. In addition to links back to your main site, consider showcasing your best work, products, popular articles or pages
  6. Technical – de-Index your 404 page, you don’t want it to appear in Search Engine Results

25 of the Best 404 Error Pages

Lacking ideas or inspiration? There is a stack of clever ideas, creativity and humour in the examples below.

25 – backcountry.com/404

backcountry.com 404 Error Page design

24 – bobwassermann.me/404

bobwassermann.me 404 Error Page design

23 – eyeem.com/p/1234

eyeem.com 404 Error Page design

22 – brandcrowd.com/404

brandcrowd.com 404 Error Page design

21 – krit.it/404

Nice video of a typical IT department when something breaks.

krit.it domain 404 Error Page design

20 – larkef.com/404

Shout out to the IT Crowd.

larkef.com 404 Error Page design

19 – incore.com/404notfound

incore.com 404 Error Page design

18 – lexception.com/404notfound

lexception.com 404 Error Page design

17 – worrydream.com/404notfound

worrydream.com 404 Error Page design

16 – magnt.com/404/

magnt.com 404 Error Page design

15 – coolappse.com/404notfound

coolappse.com 404 Error Page design

14 – theglenngroup.com/404notfound

glenngroup 404 Error Page design

13 – wearespry.com/404notfound

Video of a cute puppy wondering why you are even there.

wearespry.com 404 Error Page design

12 – visitsteve.com/404.html

A slightly uncomfortable interaction with Steve, very memorable and creative.

visitsteve.com 404 Error Page design

11 – mobiles.co.uk/404

Will you be able to resist a game of Snake?

mobiles.co.uk 404 Error Page design

10 – bluegg.co.uk/404

A goat screaming like a human, we get the message.

bluegg.co.uk 404 Error Page design

09 – bluedaniel.com/404

Possibly the most creative 404 page the Internet has ever seen, check it out.

bluedaniel.com 404 Error Page design

08 – hootsuite.com/404notfound

hootsuite.com 404 Error Page design

07 – mashable.com/404/

Mashable are collecting all of those missing socks.

mashable.com 404 Error Page design

06 – marvelapp.com/404/

marvelapp.com 404 Error Page design

05 – kitkat.com/404notfound

Creatively combining a KitKat with a game of Ping Pong, who knew!

kitkat.com 404 Error Page design

04 – emailcenteruk.com/404notfound

Funny, curious if they keep a running total on who to fire.

emailcenteruk.com 404 Error Page design

03 – eharmony.com/404/

eharmony.com 404 Error Page design

02 – lego.com/404

lego.com 404 Error Page design

01 – bluefountainmedia.com/404/

Who could resist Pacman, I bet the time on page statistics are impressive.

bluefountainmedia.com 404 Error Page design

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